Every day small town or independently owned pharmacies need to update their business model to stay competitive with large pharmaceutical corporations and online companies.
While this can require a redistribution of funds, staff, or marketing focus, it doesn’t have to be a complicated process.
If you are a pharmacy owner or manager looking for ways to attract customers and boost sales, consider the following three ways to modernize your pharmacy best and stay ahead of the competition!
Most states allow pharmacies to perform a variety of medical procedures in addition to filling prescriptions. If your pharmacy needs a sales boost, consider offering the following medical services to accommodate the needs of residents in your area:
· Non-Medical Injections
· Health & Wellness Checks
· Specialty Testing & Treatments
· Minor Injury Care
· After-Hours Emergency Services
Adding additional services to your pharmacy operations is an effective way to modernize your business and achieve operational goals.
Ensure that you are using the most up-to-date pharmacy management systems. These systems can manage every task a pharmacy might need to perform and maximize productivity and efficiency while reducing errors.
One of the most popular features of these technologies is electronic signature verification for pharmacies receiving orders from multiple vendors. Other benefits of a management system include:
· Virtual E-Care Services
· Mobile Ordering & Delivery
· Document Management
· Electronic Faxing
· Messaging Services
· IVR Interface
· Cloud Backup
An up-to-date pharmacy technology system can help your pharmacy organize and track anything needed to ensure excellent customer service.
Even with the best technology and a host of additional medical services, a pharmacy owner won’t generate sales without effective marketing and advertising strategies.
Consider offering services to charity, hosting blood drives, or participating in a community marketplace to promote your services and build brand recognition.